Email & LinkedIn Campaign (max. customization)

Step 1: Initial Data Collection from Search Results

The workflow begins with the “Google Organic SERP_1” flow, which utilizes external APIs to retrieve organic search results from Google. This step is crucial as it provides the foundation of data for the entire campaign.

The system collects various data points from search results, including:

1. Domain names of relevant websites
2. Complete URLs for further processing
3. Page titles that indicate the nature of the content
4. Meta descriptions providing context about the pages

This initial data collection allows the workflow to identify potential target companies and gather preliminary information that will guide further research. The search parameters can be customized based on location and language preferences to ensure relevance to the target audience.

Step 2: Extracting Detailed Website Information

Once the initial URLs are collected, the “Web Scraper_CLIENT” flow comes into action. This component processes website content using predefined scraper definitions and extracts structured data that will be valuable for campaign personalization.

The scraper extracts various elements from target websites, including:

1. Heading structures to understand content organization
2. Page titles that communicate the company’s main focus
3. Meta descriptions that often contain value propositions
4. Key content sections that reveal company priorities and offerings

This deeper level of data collection provides rich context about potential clients, allowing for more nuanced personalization in subsequent campaign materials. The extracted information helps identify company pain points, priorities, and language patterns that can be reflected in the campaign messaging.

Step 3: Generating Company and Career Summaries

In the next phase, two parallel flows—”Website Summary Client” and “Summary Career”—process the collected data to generate concise summaries of the target companies and their career opportunities.

These summaries serve multiple purposes:

1. They distill large amounts of information into actionable insights
2. They identify key themes and priorities for each company
3. They highlight potential value propositions for campaign messaging
4. They extract terminology and tone that resonates with each company

By analyzing both company information and career pages, the workflow creates a comprehensive understanding of not just what the company does, but also its culture, growth trajectory, and talent needs—all valuable inputs for personalized outreach.

Step 4: Crafting Email Outlines Based on Collected Data

With rich data now available, the workflow moves to the “E-mail-Outline” phase, where it begins to structure communication sequences. This step creates the skeleton of the email campaign, determining:

1. The optimal sequence of messages for nurturing leads
2. Key talking points for each stage of communication
3. Personalization elements to include in each message
4. Logical progression of the relationship-building process

The outlines are designed to guide recipients through a journey from initial awareness to consideration and eventually to action. Each outline is data-driven, based on the specific information collected about the target company, ensuring relevance and resonance.

Step 5: Generating Fully Personalized Email Content

The final and most complex phase involves multiple flows (Flows 5-12) dedicated to creating complete email content. Each flow is responsible for generating specific emails within the campaign sequence, with content that builds upon previous communications and drives toward conversion.

The email generation process incorporates:

1. Personalization tokens that insert company-specific information
2. References to data collected from the target’s web presence
3. Custom messaging that addresses identified pain points
4. Call-to-action elements tailored to the recipient’s position and needs
5. Follow-up strategies based on assumed recipient responses

These emails are crafted to motivate workshop or event participants toward further interaction, gradually building a relationship that leads to conversion. The high level of personalization helps overcome typical resistance to marketing emails by making each message feel individually crafted and relevant.