Content Briefing Generator

Step 1: Keyword and Parameters Input

The workflow begins with three crucial inputs:

• Keyword: The primary search term you want to create content for
• Language: The language setting for the search (affecting which version of Google will be queried)
• Location: The geographic location for the search (ensuring results match what users in your target market see)

These parameters allow the workflow to retrieve relevant SERP data that matches your target audience’s search experience.

Step 2: Google Organic SERP Retrieval

Once the parameters are set, the “Google Organic SERP_1” node springs into action, simulating a search for your keyword with the specified language and location settings. This node retrieves comprehensive data from the search results page, including:

• Titles and meta descriptions of top-ranking pages
• URL information for each result
• “People Also Ask” questions related to your keyword
• SERP features present for this keyword

This data forms the foundation for all subsequent analysis in the workflow. The system captures not just what ranks, but also how Google presents information for this particular query.

Step 3: URL Extraction and Processing

The workflow then processes the SERP data through separate nodes (URL1, URL2, URL3) that extract the URLs of the top three organic search results. These nodes act as information filters, pulling out the exact web addresses that the workflow will analyze in depth.

This separation into distinct nodes allows for parallel processing of multiple URLs, making the workflow both efficient and thorough. The system essentially prepares to dive deep into the content that’s currently winning in the search rankings.

Step 4: Content Scraping and Analysis

With the top URLs identified, the workflow employs specialized scraper nodes (URL1_Scraper, URL2_Scraper, URL3_Scraper) that visit each webpage and extract crucial content elements:

• Main body content
• Heading structure (H1, H2, H3, etc.)
• Word count
• Meta information
• Internal and external links

The scrapers are configured to focus on content-rich elements while filtering out navigation, ads, and other non-content areas of the pages. This ensures the analysis is based on the actual valuable content that helped these pages rank well.

Step 5: Comprehensive SERP Analysis

The “SERP Analyzer” node represents the analytical brain of the workflow. It takes all the scraped content along with the original SERP data and performs a sophisticated analysis to identify:

• Common topics and subtopics across top-ranking content
• Frequently used terms and phrases
• Typical content structure patterns
• Content length benchmarks
• Common questions addressed
• Content gaps that might represent opportunities

This analysis goes beyond simple keyword counting, employing natural language processing to understand thematic relationships and content organization strategies that successful pages employ.

Step 6: Content Briefing Generation

Finally, the “Content-Briefing” node takes all the analytical insights and transforms them into a structured, actionable document. The briefing is generated in Markdown format for compatibility with most content management systems and includes:

• A comprehensive content outline with suggested headings
• Primary and secondary keyword recommendations
• Questions to address in the content
• Word count targets based on competitor averages
• Topic clusters that should be covered
• Guidelines for content tone and style based on successful competitors

The resulting brief provides everything a content creator needs to produce a piece that has the best chance of ranking well while meeting audience expectations.